We absolutely behave badly at the bottle banks: we throw our glass away, but leave cardboard boxes and plastic bags behind. And a lot of other rubbish too: old mattresses, broken electrical appliances, you name it. Bit by bit, the area around bottle banks changes into a crime scene, and that is the immediate approach of our bottle bank campaign for Limburg.net and Fost Plus.

We went for a broad media campaign with a mysterious crime film, that was shown in cinemas in Limburg and on social media, as the centrepiece. The campaign poster appeared on the backs of buses and in the newspapers Het Belang van Limburg and De Zondag. No one in Limburg could escape. And a good thing too, because illegal dumping is a crime subject to fines up to 2,000 euros.