Odisee is the marriage between HUB and KaHo Sint-Lieven. An atypical university college, where programmes such as energy technology or family sciences are anything but traditional.

Absoluut was tasked with developing a campaign for the college. We transposed the campaign slogan “Not a classic story” into radio and cinema ads. Starring a terrifying, albeit good-looking Cyclops.

The campaign was also disseminated through posters in and on buses, on billboards and through social media.


3640
m2 of posters
23
takes
6
brainstorming sessions
2
good-looking Cyclops
41,25
data
7
mythical tales

Absolutely convinced? Then let’s meet!