“Jong Keukengeweld” is a group of talented culinary professionals who are all under 35 and passionate about gastronomy. The preferred ingredients of these young chefs and the brochure that introduces them to the public are innovation, creativity and rock ‘n’ roll.
For two consecutive years, Absoluut was tasked with developing a tasteful brochure, which introduced 60 young chefs to a national and international audience. The new styling better highlighted the craftsmanship of these chefs.
58
Young chefs
35500
copies printed
13
Michelin stars
2347
places in their restaurants
We used tasteful texts and photos, which had readers’ mouths watering in anticipation. And our concept proved successful because all the copies were distributed in no time at all.
