The exhibition takes an original approach to examine whether girls and boys really have different talents. Are boys really better at reading a map? And are girls really better at multitasking? Absoluut was tasked with encouraging as many visitors as possible to take part in the challenge and confront them with their prejudice.

Ads in all the major newspapers, social media advertising, posters on the sides of buses, and radio spots contributed to making this a very popular exhibition. We asked Peter Van de Veire and Julie Van den Steen to be the sponsors of this exhibition and participate in this sEKSPERIMENT.