Had enough of your job or having doubts? Interested in a new challenge or maybe you just need a little encouragement? Thanks to the VDAB’s career check, you will soon go to work with a spring in your step.
In 2013, the VDAB issued career checks, a new product to inspire Flemings to think about their job and career. Employees can buy a check at an affordable price, which they can trade in for career advice.
Radio ad
Radio ad
116
Photos
4
mugs that spilled over
11663
advice sessions
3
additional print runs of the brochure
4,32
data
240
career centres
We came up with a concept “Fluitend naar je werk” (Go to work with a spring in your step), which we transposed into a TV ad on één, Canvas and 2BE, and a radio ad on MNM and StuBru. You could win a 2-hour live broadcast at work in Eva Daeleman’s radio programme on MNM. We also provided online support for the campaign with banners on the news websites of Corelio, De Persgroep and the Pebble Network.