Jobs in the health and welfare sectors are still very hard to fill in Belgium. Many of these are difficult to fill because of a lot of persistent misunderstandings about difficult working hours and hard labour. So it was high time to highlight the biggest benefit in kind of these jobs: the gratitude of all the people you care for.
Radio ad
It was up to Absoluut to encourage more people to consider a job in healthcare and welfare. On 12 May, the International Nurses Day, we launched a campaign in which care providers proudly discussed their job with the hashtag #proudtocare. That day, the entire sector, from nursing students to the chefs in hospital kitchens, flooded the internet with their selfies. The hashtag #proudtocare became a trending topic on Twitter and various media picked up the campaign.
85
times on the radio
1351
used the hashtag
10
clips on social media
43
photos of care professionals
MNM also endorsed our campaign, challenging youth organisations to volunteer in the care sector for a day. We posted videos to social media and broadcast radio ads on MNM, Qmusic, StuBru and Top Radio. And those who wanted to find out more could turn to the brand-new website.
