One in two Flemings still get behind the wheel even though they are very tired. But Flemings just don’t seem to realise that drowsy driving can be just as detrimental as drunk driving.

“Don’t drive yourself to sleep. Stop and take a break on time”: a powerful message for a poster which was put up along motorways. We kept it from being too shocking or too abrupt. Because a transparent clear message will keep you awake.

Absolutely convinced? Then let’s meet!