Everyone knows that vehicles that run on diesel or petrol is not exactly the most environmentally friendly option. And everyone knows we should work harder to reduce the consumption of fossil fuels. In order to encourage people to buy clean power cars, the Government of Flanders created the Zero Emission Bonus in 2016.
Absoluut was asked to think of a way to publicise this bonus and develop an image campaign about ecological cars. The campaign kicked off at the Brussels car show. Absoluut distributed a rather arresting image, both online and offline, with the slogan “een milieuvriendelijke wagen hoeft geen droom te blijven” (an ecological car does not just have to be the stuff of dreams).
And what a success it was! Because in Q1 2016, 2,204 new electric cars and hybrids were sold in Belgium. An increase by a whopping 133.2 percent compared with early 2015.
30
cloud displays at the car show
325
applications for the bonus
7
car makers participated
133
more clean power cars sold