“Altijd te kort, nooit ver weg (Always too short, never far)” was the slogan and concept for the upcoming campaign year of Logeren in Vlaanderen Vakantieland. The figureheads of our campaign were Tom and Ellen, a fictional host and hostess who represent everything that LIVV stands for: warmth, cosiness, personal contact, always at your service, working hard every day to make their guests’ stay enjoyable.

We featured their stories in a series of TV ads on Flemish TV channels één and Canvas. We will continue to implement this throughout the year, with a smart social media approach and a series of fun campaigns.