An anniversary like this deserves a new outfit. And the Province of Flemish Brabant, which celebrated its 20th anniversary in 2015, wholly agreed with this. Absoluut revamped the province’s magazine and paid tribute to the province with a song and an animated film.
The magazine “De Vlaamse Brabander” was restyled by Absoluut, while maintaining the main content. We decided to rename it “MAG. Vlaams-Brabant,” which felt fresher.
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We launched the new provincial logo, an animated film with illustrations which we created and a state-of-the-art video clip. Partners in crime: Pixelsweets and the young singer-songwriter Stoomboot, who won the Nekkawedstrijd talent contest in 2011 and was nominated for a MIA award this year.