Start to Run, 30 meatless days: people in Flanders are really trying hard to eat healthy and get enough exercise. But there’s still a long way to go. The Agency for Care and Public Health formulated a number of targets which we are far from achieving. Time to shake up things a bit, in other words. Because there is always margin to feel even better.
The Red Devils, a team of amazing athletes with hero status. We decided to capitalise on this wave of sympathy to promote the message “Goed in je vel, dat voelt beter” (Feeling good feels better) again during the World Cup. So we added fuel to the football fire. But with a noble goal! To get the 12th man in shape.
Radio ad
A series of fun TV and radio ads, smart Facebook posts, cool online banners and radio DJ Peter Van De Veire convinced Flemings that a healthy lifestyle could be devilishly fun.
26
Workout sessions
4,3
visual material
12000
views
800
likes per post
Thanks to our cunning media plan, we generated 20% more reach with the same budget. The ad with Peter Van De Veire racked up 12,000 views and some social media posts were even liked more than 800 times.